Mission Surf
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Mission Surf is located in San Diego's beach town of Pacific Beach, known as the "Pearl" of San Diego.

Our iconic location is known as San Diego's first surf shop in its original location, opened over 50 years ago. Mission Surf is still locally owned and operated.

Mission Surf has been voted Beach and Bay Press Readers Choice Surf Shop of the Year several times, and currently 3 years consecutively.

Our wide selection of products from premium Brands such as Oakley, Ray-Ban, SPY, Olukai, Rainbow Sandals, Reef, Salty Crew, Sector 9, Carver and many others put us at the top of the list for both locals and tourists alike as the destination to gear up for that surf trip or chill time.  From a bar of wax to the full kit: shades, flip flops, boardshorts and a tank top, we've got you covered.

For Equipment Rentals, we have a full selection of Surfboards (hard and soft), boogie boards, wetsuits, skateboards and more!

We also have two vacation rental apartments located above the surf shop at The Mission Surf Shack. Select North or South below to check availability.




our brands

Serving San Diego For Over 50 Years!


follow us on instagram @missionsurf